Erica’s focus has always been on aesthetics - with interests from the fashion world to late-night cross-stitching, she was essentially born a Creative Director. As a young person and professional, Erica Boota has found new avenues to learn, work and travel. She followed a circuitous path through Moncton, New Brunswick and Los Angeles before setting roots in Montreal. Things have been pretty busy ever since - to say the least.
Growing up in Moncton, Springhill and Fredericton, Erica always had her sights set on those city lights - just about a province away. With plenty of fashion magazine subscriptions, she spent her childhood poring over editorial spreads and fashion layouts - cutting out pages and sticking them all over her wall. As a teen and young adult, Erica sharpened her creative skills, single-handedly designing, stitching, sewing and contributing 8 dresses in 7 years to the Heart & Stroke Red Dress Gala in New Brunswick. This was additional work to completing a Certificate in Visual Arts, Diploma in Fine Craft and Fashion and a Bachelor’s Degree in Applied Arts.
Did I mention she was busy?
She then pushed for her dream in the big city and chose a pretty big one. Los Angeles was home for an Associates Degree in Fashion Design at the Fashion Institute of Design and Merchandising. After years of study and work in Los Angeles, with direct work in her industry, she returned home to Canada.